Selling Pre-Loved Clothes Online: What to Sell When

Posted on May 27 2020 - 9:02am by Samantha Clark

A good spring clean is an opportunity to have a good clear out. Something many of us are doing at the moment.  When it comes to clothing, it’s an essential process to declutter your life and help strengthen emotional wellbeing.

Who hasn’t come across a beloved item of clothing that no longer fits and hasn’t fit in the last 3 years, despite trying? I don’t know about you, but every time I pull those jeans out, I just feel sad. So, instead of holding on to it any longer, now is the time to get rid of it. Use the opportunity to sell your preloved clothes to put towards something you’ll love or perhaps a new wardrobe entirely.

Selling by season

Most buyers are looking for items for the here and now so it’s always best to get your items online at the right times. We talk you through the popular items by season:

Spring/summer

Items relevant to the spring and summer season should be put up as early as the beginning of March. Allow the item to be available until late September before donating. Spring/summer items as follows:

  • Trench coats
  • Skirts
  • Camisoles
  • Summer dresses
  • Waterproof coats
  • Sandals
  • Wedges/espadrilles
  • Hoody jumpers
  • Lightweight jackets
  • Shorts
  • Pumps
  • Occasionwear- specifically for summer weddings and parties
  • Pastel colour clothing
  • Light floral prints

Autumn/winter

For your autumn/winter items, buyers are looking for bargain coats, boots and jumpers. A little luxury for less will be hugely popular in items that can be worn time and time again. Popular autumn/winter clothes are:

  • Turtleneck/roll neck jumpers
  • Jeans
  • Tailored trousers
  • Chelsea boots
  • Wellington boots
  • Coats- including waterproof, faux fur and ski
  • Hats
  • Crossbody bags
  • Partywear – sparkling dresses, tops and skirts
  • Jumpsuits (long legged) and black
  • Leather skirts
  • Popular colours include green, greys, browns and blacks

leather jacket

Leather jackets are a staple wardrobe item so always popular in resale

How to interest buyers

To get interested buyers and have happy customers when it comes to listing your items consider the following:

Photographs

Ensure to you take photos from all angles and highlight detail or defects in photos so its easy for the buyer to identify the unique qualities of the item you’re selling. Be sure that the lighting reflects the item – not too light or dark, though be sure to articulate any differences in the items in natural light.

It may be helpful to take a photo of the label so buyers can see the components and washing instructions which can be a big deciding factor. If you can’t add a photo, be sure to outline these details in the description.

Description

Be really descriptive when telling buyers about your item. Don’t just mention the qualities or potential defects but highlight the frequency you used the item, what you used it for, how you think it fits etc. This may help inform the buyers decision.

Always be transparent about any potential issues with an item otherwise you could have an unhappy customer which becomes problematic and costly.

Costing

If it isn’t costly to list the item, you can always try and set it at a higher more desirable price if you’re particular about what it goes for. However, you’re unlikely to get a bidding war and a higher price may put buyers off. But you could get lucky and get more than expected. Be prepared to re-list your items at a reduced price until it sells or be prepared it may not sell at all. If you’d just like to make a little something, a low starting price of 99p is always very attractive and could see multiple bids for like new items. Be mindful that this is the price it could sell for.

As for postage costs, don’t inflate this to get a buyer as it’ll more likely put someone off. Most sites offer a guide price for posting an item but do your own research if unsure. All you need to do is weigh the item and determine the package dimensions to get an idea of cost to post.

Where to sell your preloved clothes?

Most eBay buyers are looking for a bargain but you don’t charge listing fees so you can always test the waters for a higher price. They also offer price reduction for relistings if your items don’t sell so it can make selling your items quite effortless.

For preloved luxiry and boutique items, we’d recommend looking at Vestaire Collective and Vinted for your other clothing and fashion items.

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