A good Spring Clean is a great opportunity to have a good cleanse; when it comes to clothing, it’s an essential process to declutter your life and remove the items that often make you feel sad whether that’s because it no longer fits, your favourite top is broken or just simply, it isn’t you anymore. But it doesn’t have to be all doom and gloom. Why not use the opportunity to sell your preloved items to put towards something you’ll love or perhaps a new wardrobe entirely. To make it that much easier, CollectPlus’ have conducted all the research on our behalf using Google search trends to identify the best months to list items of clothing that we no longer want.
Those of you looking to make money and declutter your wardrobe this February should list embroidered jeans, Timberlands, and pinafore dresses, as these items peak in popularity this time of year. Clothing in rose gold, burgundy and mustard are also highly coveted, whereas pastels, florals and tie dye are best kept until March or April to get more from your sale.
The best times to sell your clothes online are:
Items which have shown a consistent increase in popularity, with yearly recurrences over the last 12 years include trench coats, leather jackets, leather skirts, turtlenecks and chelsea boots.
The average price women willing to pay for ‘near new condition’:
The research was conducted after a survey found that more than half of Brits resell their unwanted clothes online, with a quarter of items being listed less than six months after purchase; nearly one in four admitted to selling their clothes in order to fund new buys.
Those surveyed also highlighted what areas to focus on when advertising clothing online;
- 1/4 good quality photos is the single most important feature in a listing
- 1 in 5 will use the starting price as their main deciding factor on whether or not to bid.
- 18% of buyers want a detailed description before committing to a purchase.
- 16% consider the consider the cost of postage
- 14% based on a seller’s feedback score.
Catherine Woolfe, Marketing Director at CollectPlus said:
“Selling clothing online is a great way of decluttering and making money quickly. Our research shows how following online search queries is key to improving the resale value of your clothing – Meaning you’ll have more money in your pocket to refresh your wardrobe when the new season collections arrive.
“Thankfully, staying on-trend throughout the year is becoming easier than ever. As long as you get your timings and tactics right, you can make the most out of your unwanted items in order to treat yourself to this season’s latest trends.”
ShotfromtheStreet.com founder and online seller, Lizzy Hadfield, told us why selling on virtual auction sites works for her:
“Fashion is so important to me because it allows me to feel confident and is a huge part of my identity. I can take on so much more when I love my outfit!”
“As selling online is so quick and easy – and I can use my social following to engage interest in what I am selling – I’m trying to get into a routine of listing things whenever I have 10 or more items I want to sell. Coats, shoes, and knitwear all sell well at his time of year, however denim is a good all year round one, also hard-to-find designer pieces will always do well.”
We’d recommend looking at Vestaire Collective for selling preloved luxury and boutique items and Vinted for your other clothing and fashion items. If you prefer ebay, take a look at this handy little guide with useful tips on selling with ebay with CollectPlus.