Written in collaboration with RIJP Menswear

What is slow fashion?

Slow fashion is an approach to clothing that doesn’t focus on the latest trends in the fashion industry. Instead, it’s a conscious choice to invest in timeless pieces that are designed to last, both in terms of durability and style. Slow fashion stands in stark contrast to fast fashion, which produces clothing at a rapid pace, often resulting in lower-quality clothing that is meant to be worn for maybe only one season and is then thrown away.

The main principles of slow fashion

  • Quality over quantity: Slow fashion encourages men to invest in well-made, durable clothing that withstands the test of time. This means choosing items that are made from high-quality materials, ultimately saving money in the long run. After all, these pieces don’t need to be replaced as often as clothing of a lesser quality.
  • Timeless style: Slow fashion is all about classic and versatile styles that don’t go out of fashion. Men can build a wardrobe around essential pieces, such as a well-fitted suit, a classic button-down shirt, a basic T-shirt for men or quality denim, ensuring their style remains relevant for years. The items from RIJP menswear are a good example of the timeless style we mean.
  • Sustainable materials: Eco-conscious materials, such as organic cotton, hemp, and recycled fabrics, are favoured in slow fashion. These materials are not only better for the environment but also often more comfortable to wear.
  • Ethical manufacturing: The production of slow fashion doesn’t only take into account the materials that are used, but also the way that the clothing is made. Slow fashion promotes fair labour practices and ethical manufacturing processes. That way, you can feel confident that the clothes you wear weren’t produced under exploitative conditions.
  • Repair and maintenance: Rather than discarding clothing at the first sign of wear and tear, slow fashion encourages repairs and maintenance. This is another way of making sure that you can enjoy your clothing for as long as possible.


Slow fashion is more than a trend; it’s a lifestyle choice that that involves making thoughtful decisions about your clothing. By prioritizing quality, sustainability, and ethical practices, you can put together a wardrobe that not only makes you look good, but also makes you feel good about your choices. Slow fashion is the path to a more sustainable, stylish, and responsible approach to clothing.

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