It’s a dream of many to have their own business and create a brand of their own, particularly within the fashion industry. So many designers and retailers have realised their potential and created a name for themselves, but if you want to do it yourself, where do you start?
Many can be put off starting their own fashion business because they think it costs a lot of money, or they need a huge team of people behind them to help get the job done. So, if you’re thinking of become a fashion guru, here are some tips to help you get started!
Identify your audience
The first thing you should consider when starting your own fashion business is who are your customers? Who are you aiming to attract? It’s important that you have an idea of this before you start, so that you can stock the right type of styles. After all, whether your audience consists of teenage girls or middle aged men, you’ll be after a completely different set of clothes!
Think about the age range of the people you’re trying to sell to, and their interests, as it can have an impact on the way you design your brand.
Create your brand and strategy
Creating your brand is a huge part of your business; this includes your name, logo, website design and the content you put out. Everything will create a brand perception and build a story of who you are, and for a fashion business this is hugely important. If people don’t have a positive perception of your brand, they are less likely to buy from you.
Another step in creating your brand is to make sure you have industry relationships. For instance, a fashion business should have good connections with wholesale fashion companies. There are a particularly large amount of clothing wholesalers in Manchester, with the north west quickly becoming a hub for fresh fashion.
Understand your buyers
Once you know who your audience is, it’s crucial that you spend some time understanding their buying habits and behaviour. More and more customers are spending time online shopping instead of going into a physical store. Online access to brands is becoming easier than ever, thanks to the likes of apps and well-designed websites.
It’s also much harder to instil brand loyalty into customers; with so much choice out there, many customers will visit multiple brands for the things they need. It’s also important to note that tech savvy customers are becoming more impatient and want the newest styles as soon as they emerge; hence the huge growth in fast fashion.
As a new business, you need to shout about yourself and create some hype around your brand. After all, if you’re not going to promote yourself, who will? Bloggers and influencers are a great way to get your name out there.
Whether you create a social channel, create blogs or organise a launch event for your new fashion business, make sure people know who you are!