Written in collaboration with Emily Radford

As the summer season takes centre stage, luxury fashion enthusiasts eagerly embrace the latest trends for a myriad of sun-kissed activities. From breezy beach days to poolside lounging, dressing to impress becomes an art for those who value both style and comfort.

Let’s delve into the captivating world of summer fashion, exploring the hottest trends embraced by luxury brands.

Image credit: Riccardo, Pexels

The runway sets ablaze with scorching summer fashion trends this year, captivating the eyes and hearts of fashion enthusiasts worldwide.

Standout sunglasses emerge as a must-have accessory, with oversized frames and vibrant tinted lenses stealing the spotlight. Metallic footwear takes centre stage, adding a touch of futuristic glamour to any ensemble. Embracing ’90s simplicity, minimalist silhouettes and neutral colour palettes make a stylish comeback, exuding effortless elegance.

Bold dresses become the epitome of summer chic, featuring vibrant prints, asymmetrical cuts, and playful ruffles. Moto chic reigns supreme, as leather jackets, biker boots, and edgy accessories infuse rebellious energy into summer wardrobes.

Lastly, semi-sheer fabrics grace the catwalk, providing a tantalising glimpse of skin while maintaining an air of mystery. With these sizzling trends, fashionistas are poised to make an unforgettable style statement this summer.

Dressing for different summer activities

Summer brings a myriad of delightful activities, each requiring its own distinct fashion approach. From sandy beach escapades to poolside lounging and enchanting dinner soirées, dressing appropriately for different summer activities is key to both comfort and style.

1. Going to the beach

When heading to the beach, embrace a chic and practical ensemble that combines style with sun protection. Opt for a trendy and bold swimsuit, in line with the latest fashion trends, such as vibrant prints or a semi-sheer design. Layer it with a lightweight, flowy cover-up for a touch of elegance.

Complete the look with metallic sandals, adding a trendy element to your beach attire. Don’t forget to accessorise with standout sunglasses and a wide-brimmed hat to shield yourself from the scorching sun. This beach-ready outfit ensures you stay fashionable while enjoying a comfortable and sun-safe day by the water.

2. Dinner by the seafront

Image credit: Israel Humberto, Pexels

When indulging in dinner by the seafront, dressing elegantly while embracing the essence of summer is key. Consider wearing a bold and sophisticated summer dress that showcases vibrant prints or features an asymmetrical cut, reflecting the latest fashion trends. Pair it with strappy sandals or wedges for a touch of effortless glamour.

You could also add statement jewellery, such as oversized earrings or a chunky bracelet, to elevate your ensemble. Consider layering with a lightweight wrap or cardigan to stay comfortable as the evening breeze rolls in.

3. A walk around the town

When taking a leisurely walk around the town during your holiday, embrace a relaxed yet fashionable ensemble that reflects your personal style. Choose comfortable pieces like a pair of well-fitted jeans or a flowy skirt paired with a breezy top or a stylish blouse.

Incorporate the latest fashion trends by experimenting with vibrant colours, playful patterns, or statement accessories. Consider adding a touch of elegance with a lightweight scarf or a trendy hat. Finish off your outfit with comfortable yet stylish footwear, such as fashionable sneakers or sandals.

Protecting your luxury fashion abroad

1. Jewellery & watch protection

Image credit: Tara Yates, Unsplash

When venturing abroad with your treasured luxury fashion pieces, ensuring their protection becomes paramount. Prolonged sun exposure can pose a threat to delicate watches and precious jewellery, leading to fading or damage.

Consider storing your jewellery in a secure and padded container when not in use to prevent scratches and tangles. It’s also advisable to refrain from wearing valuable jewellery in crowded or unfamiliar areas to minimise the risk of loss or theft.

While some high-end sports watches can endure depths of over 1,000 metres, others may only withstand 50 metres. This knowledge can be crucial for extending the life of your luxury watch. If your luxury sports watch is designed for water-based activities like scuba diving, be attentive to its individual limitations.

2. Luxury clothing

Shielding garments from sun-induced fading can be achieved by storing them in cupboards or your suitcase when not in use. Additionally, separating wet clothes from dry ones to avoid colour bleeding is essential.

Opt for gentle hand washing or seek professional laundry services to prevent accidental damage. Carrying a travel-size sewing kit is a wise precaution for any unexpected mishaps. Embrace garment bags to protect delicate fabrics during transportation, and opt for wrinkle-resistant materials to maintain a polished appearance throughout your journey.

3. Looking after your sunglasses

Image credit: Sebastian Coman Travel, Unsplash

When embarking on a holiday, safeguarding your sunglasses becomes essential for both style and eye protection. To prevent scratches, it’s advisable to store your sunglasses in a protective case when not in use. As well as this, opt for a microfibre cloth to clean the lenses gently and remove any smudges or fingerprints.

Avoid placing your sunglasses on rough surfaces or exposing them to extreme temperatures to maintain integrity. When packing, consider utilising a sturdy sunglasses case or wrapping them in a soft cloth within your luggage to prevent accidental damage.

4. Protecting your shoes

When it comes to protecting your shoes from the sun, a few simple precautions can go a long way in maintaining their longevity and appearance.

Direct sunlight can cause fading, discolouration, and damage to certain materials. To prevent this, avoid leaving your shoes exposed to prolonged sunlight when not in use. Store them in a cool, dry place away from direct sunlight.

If you’re spending time outdoors, consider wearing shoes with UV protection or opting for styles made from UV-resistant materials.

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